New Era Cap Co, Inc., a global lifestyle headwear and apparel brand, is proud to announce it will be the official on-field cap for the National Football League (NFL).
The five-year deal, approved by the league and its owners, adds to New Era’s current licensing relationship with Major League Baseball, where they have been the official on-field cap since 1994.
Under the terms of the agreement, New Era will have exclusive distribution rights and branding for all on-field, sideline and locker room caps, as well as co-exclusive rights for fan headwear worldwide. Beginning April 2012 and running through March 2017, New Era will also produce hats for marquee events, including the NFL Draft Day Cap and the Super Bowl.














